A design contest is a competition between designers to create the winning design for a client’s design brief.
Here on 99designs, clients are called contest holders. A contest holder:
The contest has four stages, and lasts around 7 days.
Subscribed 99designs designers from around the world see the contest listing in the 99designs marketplace. They compete for the prize by submitting designs that meet the brief.
The contest holder gives feedback and direction to the designers to help them improve on their designs through two rounds of competition.