How do I write a good design brief?


Writing an on-point design brief is the first key to success when running a design contest. An effective brief gives designers everything they need to know to exceed your expectations.  

At 99designs, we make it easy with our online brief

To help, here’s what a good design brief includes:

  • Your brand and business: A quick 2-3 sentence summary is perfect.

  • Target audience: Here, you might say something like, “Both men and women between the ages of 25 and 40 who are looking for outdoor adventures.”

  • Values to communicate with your design: What feelings and messages do you want the visual design to communicate to your viewer?

  • Stylistic preferences: Whether you want something artistic and bold or sophisticated and minimal, this is your chance to let designers know.  

  • Colors: Set on particular colors? List them here.

  • Example images: Trust us, one of the best ways to inform and inspire your designers is to provide images of other designs you like. A good way to do this is making a Pinterest board and linking to it in your brief.

  • Anything else? If you have any special requests or comments, add that info in the last box of the brief.

You’re now ready to get a design you love!

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