Optimizing design descriptions & tags in your portfolio

Getting your work in front of a potential client’s eyes can be challenging. In this article, we'll provide you with two things:

1. Instructions to add a description & tags to each design

2. An outline of the importance of optimizing descriptions and tags on each design in your portfolio. 

How to add tags and a description 


When adding a design to your portfolio, you'll be prompted to edit the design details. This is where you can crop the design's thumbnail, improve the title and—most importantly—add tags and a description to boost your discoverability on 99designs.

Once you're satisfied with the details you've included, simply hit save and your design will appear in your portfolio. You can edit it at any time by clicking on the design in your portfolio and selecting the "Edit design" button. 

Read about the benefits of maintaining your portfolio

Design description


A good description explains your thought process and how you have solved a design problem. It also provides potential clients with context and helps them connect with your design.  

Pro tips for writing a great design description: 

  • Make sure it’s clear and concise
  • Explain why your design was on brief
  • Include a sentence or two about the client and why your design is the best fit



Tags are used to ensure your work is easily discoverable by clients searching for a particular term.

Pro tips for increasing your portfolio views with tags: 

  • 5 - 10 tags are generally enough to describe your design.
  • Use only the singular form for terms. We account for both singular and plural automatically (use the term "cat", not "cats").
  • Try thinking from the clients' perspective. If a potential client is looking for a sci-fi logo for his video game, he might search for "astronaut", "space", "masculine", or "sci-fi".
  • Use accurate and specific tags (we have a list of design styles to get you started). For example:
    • Main elements of the design (mountain, tree, dog)
    • Design type (pattern, wordmark, watercolor, digital painting)
    • Style (bold, vibrant, flat, playful, retro)
    • Themes or feelings (dark, humour, passion)
    • Genre (biography, children, science-fiction)
    • Dominant color of the design
    • Tools or apps used (Affinity, Adobe Illustrator, Sketch)
    • What the design is used for (iOS, album art, movie poster)
  • Avoid entering tags that are irrelevant to your design.
  • Avoid generic tags, such as "best logo", "brilliant" or "unique".
  • Only add category and industry tags that aren't listed on 99designs. Site categories (business card, logo, etc) and industries (art, food, tech, etc) are automatically added to your tags.

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