To ensure clients receive professional designs and maintain the trust of our design community, we curate designers based on a strict set of quality standards. While we recognize that design is inherently subjective, there are certain industry standards that clients rely on us to enforce.
Our Designer Curation team reviews all new designer portfolios after they’ve submitted their first few designs. We reserve the right to put a designer's account on hold if the work does not adequately meet our quality standards.
99designs curates our designer community based on the following:
1. Execution of design principles
How well do you execute typography, visual hierarchy, composition and color in your designs? This includes presenting a complete and professional portfolio of only your best work.
- Elements of design
- Principles of design
- Color theory
- Composition and layout
- Visual hierarchy
2. Conceptual thought
How well do you develop creative concepts that effectively solve a client's business needs? Do you avoid generic design and refrain from copying other designers' work?
- How to use stock images correctly
- How to brainstorm a logo
- Generic logos: how to spot and avoid them
3. Technical skills and deliverables
How well do you organize and produce industry standard files and deliverables for your clients?
- What design files should I deliver to my clients?
- Image file formats: everything you’ve ever wanted to know
4. Client communication and satisfaction
Have you followed our Designer Code of Conduct? Do you communicate with clients in a polite and professional way? Are you able to maintain a positive responsiveness score and grow your number of repeat clients? Do you successfully complete handovers and projects? Do you have positive client reviews?
- A pricing guide for design freelancers
- How to handle your clients’ revision requests like a pro
- Setting fees and expectations