Generic and common logo concepts

Some logo design elements have been used so many times that they can no longer be claimed as original creations, and thus will probably not be eligible for trademark registration. These clichéd, outdated-looking symbols are labelled "generic".

We discourage this type of work on 99designs by awarding Top Level status to designers who do the opposite: create distinctive, uniquely-tailored designs. We also reserve the right to terminate the accounts of designers whose work does not meet our quality standards.

While truly great design is measured by originality of concept, keep in mind it is also possible to render a common concept in a unique way and thus avoid the generic design outcome.

Here, we’ve created a guide to help both designers and customers recognize some of the most common generic logo elements. If you're looking to differentiate a brand from its competitors, steer clear of these.  

Common images and concepts

V-People/Abstract humanoids
 

 

Rings of abstract humanoids
 

 

Bar graphs
 

 

3D triangular links
 

 

3D spheres and cubes
 

 

Generic wordmarks

 

Generic_Wordmarks_2.png

 

Generic_Wordmarks_3.png

 Head to this page for more information on what fonts are allowed.

Generic Layouts 

Generic_Layouts.png

 

Initials inside geometric shapes
 

 

Common images and concepts by industry

Accounting, Finance, Business Consulting

 

 

 

Real Estate
 


Computer, Internet, Technology, Communications
 

 

Retail
 

 

Medical, Health, Pharmaceutical
 

 

Automotive


 

Dental
 

 

Environmental
 


Generic book cover, t-shirt and print designs 

Article updated March, 7 2016

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