How do I write a good design explanation?

Your design explanation is where you can really sell your design. Keep the following in mind to give your design the best chance of selling:

  • Keep it short

    Customers look at a number of designs and don’t have time to read hundreds of words on each one. Saying everything you need in one or two short, sharp paragraphs is the best way of getting your pitch read.

  • Keep it relevant to the customer

    Customers aren’t interested in knowing your design melds the work of traditional Indigenous Australian artists with pop artists such as Roy Lichtenstein — they’re interested in how the design can represent their business.

    Instead of describing a design with an art school description like “A modernist treatment of a workman’s everyday tools, Picasso-eqsue in its detached, abstract forms,” try describing the design in a more accessible fashion — “Hammers, wrenches and saws are presented together in this artistic piece, perfect for an upmarket carpentry shop.”

  • Check your grammar and spelling

    Even if your design is great, a customer’s first impression can be ruined by poor grammar and spelling. Please take the time to check and re-check your brief, and if you’re unsure, get someone else to check it again.

    Even if English isn’t your first language, English-speaking customers of 99designs and the Ready-made Design Marketplace are a lot less likely to engage with designers who appear to have trouble communicating in their language.

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