Brand guidelines

Contents

About

Master logo

3

4

Logo variations

logo usage

Typography

5

6

7 - 8

Color palette

Brand application

9

10 - 12

Designer contact

Glossary

13

14 - 15

ACME CO.

Describe the personality of the business. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec efficitur augue vitae quam dignissim feugiat et elementum erat. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin tempus suscipit ipsum, nec facilisis nunc laoreet pharetra.
www.acmecompany.com.au
+613 911 5799
info@acmecompany.com.au

Grey

Blue

White

Logo usage

Exclusion zones

Always allow a minimum space around the logo.

Minimum width

The logo minimum width is 90px or 32mm.

Maximum width

There is no maximum size defined for this logo.

Arial

Paragraph font

ABCDEFGHIJKLMNOPQRSTUVW

abcdefghijklmnopqrstuvw

1234567890!@#$%^&*()_+=”:?><

7

Regular

Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.

Italic

Bold

Headline font

8

Primary

HEX 000000
R0  G0  B0
C30  M30  Y30  K100

HEX 2EB5B4
R46  G181  B180
C72  M4  Y34  K0

HEX CE283D
R206  G40  B61
C13  M98  Y78  K3

HEX FFFFFF
R255  G255  B255
C0  M0  Y0  K0

HEX C05931
R192  G89  B49
C19  M76  Y93  K7

Secondary

HEX 999999
R153  G153  B153
C43  M35  Y35  K1

HEX D2D2D2
R210  G210  B210
C17  M13  Y13  K0

HEX F8F8F8
R248  G248  B248
C2  M1  Y1  K0

10

Business card

11

Facebook cover

12

Letterhead & Envelope

Contact your designer

Design by Valerie Vegan

Valerie Vegan

Contact me

www.99designs.com/profiles/valerievegan

Logo design, Brand identity, Web/App design, Packaging design

Portfolio

RGB

(Red, Green, Blue) color mode is for anything that is computer-based design. This includes websites, apps, banner ad and any other design created for electronic use.

CYMK

(Cyan, Magenta, Yellow, Black) color mode is used for print design. This includes logos, business cards, stationary, illustration, packaging and any other designs used for print.

Vector

Vector images are made up of points, lines, and curves that can be infinitely scaled without any loss in image quality.

Raster

Raster images are made up of a set grid of dots called pixels, where each pixel is assigned a color value. Unlike a vector image, raster images are resolution dependent. When you change the size of a raster image, you shrink or stretch the pixels themselves, which can result in a significant loss of clarity and produce very blurry images.

Lossless

Lossless image formats capture all of the data of your original file. Nothing from the original file, photo, or piece of art is lost—hence the term “lossless.” The file may still be compressed, but all lossless formats will be able to reconstruct your image to its original state.

Lossy

Lossy image formats approximate what your original image looks like. For example, a lossy image might reduce the amount of colors in your image or analyze the image for any unnecessary data. These clever technical tricks will typically reduce the file size, though they may reduce the quality of your image.

14

15

JPEG/JPG

JPEG is a lossy raster format that stands for Joint Photographic Experts Group, the technical team that developed it. This is one of the most widely used formats online, typically for photos, email graphics and large web images like banner ads. JPEG images have a sliding scale of compression that decreases file size tremendously, but increases artifacts or pixelation the more the image is compressed.

AI

AI is a proprietary vector image format that stands for Adobe Illustrator. The format is based on both the EPS and PDF standards developed by Adobe. Like those formats, AI files are primarily a vector-based format, though they can also include embedded or linked raster images. AI files can be exported to both PDF and EPS files (for easy reviewing and printing), and also JPEG, PNG, GIF, TIFF and PSD (for web use and further editing).

EPS

EPS is an image format that stands for Encapsulated PostScript. Although it is used primarily as a vector format, an EPS file can include both vector and raster image data. Typically, an EPS file includes a single design element that can be used in a larger design.

PDF

PDF stands for Portable Document Format and is an image format used to display documents and graphics correctly, no matter the device, application, operating system or web browser. At its core, PDF files have a powerful vector graphics foundation, but can also display everything from raster graphics to form fields to spreadsheets. Because it is a near universal standard, PDF files are often the file format requested by printers to send a final design into production. Both Adobe Photoshop and Illustrator can export straight to PDF, making it easy to start your design and get it ready for printing.

PNG

PNG is a lossless raster format that stands for Portable Network Graphics. Think of PNGs as the next-generation GIF. This format has built-in transparency, but can also display higher color depths, which translates into millions of colors. PNGs are a web standard and are quickly becoming one of the most common image formats used online.

TIFF/TIF

TIFF is a lossless raster format that stands for Tagged Image File Format. Because of its extremely high quality, the format is primarily used in photography and desktop publishing. You’ll likely encounter TIFF files when you scan a document or take a photo with a professional digital camera. Do note that TIFF files can also be used as a “container” for JPEG images. These files will be much smaller than traditional TIFF files, which are typically very large.

www.acmecompany.com.au
+613 911 5799
info@acmecompany.com.au